Advertising legend Jerry Della Femina and his partners were looking for an image change. Leasing 17,500 SF of space on the 15th floor of 902 Broadway in New York City´s Flatiron District (the new creative media neighborhood of New York City). The space has commanding 360-degree views of the neighborhood. Highland Associates was excited by the opportunity to renovate the bones of a blueprinting shop into a new, energetic, creative environment using metal and glass at the perimeter, which allowed light and air to engulf the interior. A dynamic series of curves juxtaposed against a graphic floor pattern define the reception and gallery space. Along with a red and white color scheme consistent with their corporate identity the space has enabled Jerry Della Femina & Partners to once again reach out to cutting edge clients with creative, energetic advertising concepts.
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