Highland Associates was commissioned by Grey Global to create a non-traditional and energetic environment. This unique
office space can be used by a variety of Grey's "New Media Divisions" that are being developed. Due to the
ever changing business requirements in the advertising world, the office space had to be flexible enough to accommodate
all types of business and advertising disciplines.
Highland answered the challenge by anchoring offices and common work spaces on the interior behind and along a common
spline. This left 80% of the space as "open plan." The open plan office space could be altered as required
without compromising the overall design concept.
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