Highland Associates was commissioned to perform an intense renovation, and develop a new progressive concept for the Elizabeth Arden Flagship Store in New York City. The space incorporates progressive architecture, cutting edge technology and pristine craftsmanship creating a dynamic shopping and retail experience. The experience begins at the oversized Elizabeth Arden Red Door. Flanked by Starfire Glass, the streamlined storefront entices customers to enter. Unfolding from the entry is a fourteen foot high red lacquered wall curving like a ribbon through the store. The curves of this contemporary steel wall create pockets of space for displays and beauty stations. A backlit glass display opposite the red lacquered wall brightens the store with constantly changing visual displays. Lighting is a key element in the store renovation. The design team used a luminous ceiling above the red wall and soft multi-directional lighting around beauty stations to enhance the flow of space and add compelling accents. Ending this lineage of sleek displays and dynamic lighting is a shimmering crystal chandelier towering over a glowing circular skincare table.